Podcast.com Announces the Top Podcasts of 2008

Winners represent the range of podcasters from independent to mainstream media

Cambridge, MA, January 21, 2009 – Treedia Labs, a leading media aggregation and distribution company, announced today the Top Podcasts of 2008 as reported by site statistics of Podcast.com. Podcast.com is the premier podcast destination that provides access to a growing list of over 90,000 curated and updated podcasts representing more than 1.5 million episodes of audio and video content. Podcast.com's unique solution for content consumers also presents an unsurpassed way for content providers to reach an audience that consumes podcasts via the Web, mobile phones and other multimedia devices.

Each year, Podcast.com publishes the Top 10 Podcasts in a number of categories. This year, the categories and top three winners in each are:

Top Downloads
This list represents the top podcasts on Podcast.com based on the number of downloads from the site
  1. CNN News Update
  2. World Soccer Daily Podcast
  3. Discovery News (Video)
Top Plays
This list represents the top podcasts that were played directly on Podcast.com
  1. Discovery News (Video)
  2. World Soccer Daily Podcast
  3. CNN News Update
Top Podcasts added to Playlists
This list represents the top podcasts that were added Podcast.com member playlists.
  1. Stuff You Should Know
  2. CNN News Update
  3. LATINUM
Top Podcasts Subscribes
This list represents the top podcasts that were subscribed to by members of Podcast.com.
  1. The Economist
  2. Discovery News (Video)
  3. Global News
Top Podcast Page Views
This list represents the top podcast pages that were viewed on Podcast.com.
  1. World Soccer Daily Podcast
  2. CNN News Update
  3. The Economist
Top Viral Podcasts
This list represents the top podcasts that were shared on blogs and social media sites.
  1. CNN News Update
  2. Stuff You Should Know
  3. Discovery News (Video)
Top Business Podcasts
This list represents the top podcasts that were defined as a business podcast via tagging.
  1. InvestTalk
  2. Bloomberg On the Economy
  3. NPR: Planet Money Podcast
Top Podcasts Episodes
This list represents the top podcast episodes that were played on Podcast.com.
  1. Discovery News (Video) - Top Technology Finds Piles Of Treasure
  2. Midwest Teen Sex Show - MTSS #21 Boobies (Full Episode)
  3. 60 Minutes Podcast - The Full Broadcast 60 MINUTES

"Podcast.com's winners show a great deal of variety, but one thing rings true: podcasting should play a critical role in a company's overall Web 2.0 strategy," said Todd Van Hoosear, senior analyst at SocialSphere, a sponsor of the research. "More than 22 million Americans from all walks of life downloaded podcasts in 2008. Whether it is creating your own content, or providing sponsorship support to existing podcasts, they are an excellent platform for reaching your customers, influencers and other stakeholders. We're very pleased to support Podcast.com]s research, which we hope will encourage more awareness of the value of podcasting."

For more information on the 2008 Top 10 Podcasts of the Year, visit http://podcast.com/top2008.

About Treedia Labs:
Treedia Labs is the leading developer of media aggregation and distribution platforms that provide feed management and distribution to any Internet connected device. The company's core product, the Treedia Feed Management Platform™, powers a variety of downloadable media solutions including Podcast.com and Videocast.com. Visit us at. Visit us at http://treedia.com.

About SocialSphere:
SocialSphere is a Web 2.0 product and strategy company located in Harvard Square that uses custom-built products to help their clients profit in the new era of social computing. From executive briefings to sophisticated social media influence mapping to the cutting-edge Idea Mine, SocialSphere is focused on putting every organization's most precious resource – its most passionate advocates – to work for them. Visit http://socialsphere.net for more information.

About Podcast.com:
Podcast.com is the premier podcast destination that provides access to a growing list of over 90,000 curated and constantly updated podcast feeds representing more than 1.5 million episodes of audio and video content. Podcast.com's unique value proposition to content consumers also presents an unsurpassed way for content providers to reach an audience that consumes podcasts via the Web, mobile phones, Internet radio and other Internet-connected devices. Visit us at http://podcast.com.

For more information, contact:
Glenn Gaudet, Chief Marketing Officer
Treedia Labs
617-401-2417
glenn at treedia dot com

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